by Jan Buencamino | Jul 30, 2025 | Blog
Did You Know? Landing pages that feature video can increase conversions by up to 86%. Why it works: š¹ Video builds trust faster than text š¹ Explains your offer clearly and quickly š¹ Keeps visitors engaged long enough to take action In a world of short attention spans,...
by Jan Buencamino | Jul 26, 2025 | Blog
Stop Sounding Like Everyone Else ā B2B Brand Voice Tips If your messaging feels like it could belong to anyoneā¦ itās time to rethink your voice. Hereās how to stand out in a sea of sameness: š¹ Drop the corporate jargon ā Clarity beats complexity š¹ Lead with...
by Jan Buencamino | Jul 24, 2025 | Blog
When to Pivot Your Marketing Strategy ā 3 Red Flags If your campaigns are runningābut results are stallingāit might be time to shift gears. Watch for these signs: š© Engagement is dropping, even with consistent posting š© Ad spend is up, but conversions are down š© Your...
by Jan Buencamino | Jul 23, 2025 | Blog
LinkedIn Ads vs. Google Ads for B2B When it comes to B2B lead generation, LinkedIn Ads shine for precise targetingājob titles, industries, and decision-makers. Youāre paying for access to a niche, professional audience. Google Ads, on the other hand, win on intent....
by Jan Buencamino | Jul 17, 2025 | Blog
Vanity metrics look good on paperālikes, followers, impressions. š Value metrics drive growthāconversions, customer lifetime value, ROI. Itās time to stop chasing surface-level stats and start measuring what actually moves the needle. š” Focus on metrics that tell you...
by Jan Buencamino | Jul 12, 2025 | Blog
The average person sees 10,000+ ads a day. Most get ignored. Scrolled past. Forgotten. So how do we make sure yours stands out? ā
Be relevant ā Speak to the right audience ā
Lead with value ā Solve a real problem ā
Nail the timing ā Meet them in the moment ā
Donāt...
by Jan Buencamino | Jul 3, 2025 | Blog
Struggling to get results from your ads? Whether you’re targeting businesses or consumers, the core issues are often the same. The 3 most common ad mistakes we see are: unclear offers that confuse rather than convert, trying to reach everyone instead of a...
by Jan Buencamino | Jul 2, 2025 | Blog
The 80/20 Rule in Advertising: How We Use It to Drive Client Growth The Pareto Principle isnāt just theoryāitās a game plan. The 80/20 rule says 80% of your results come from 20% of your effortsāand in advertising, that couldnāt be more true. Hereās how we use it: ā
...
by Jan Buencamino | Jun 28, 2025 | Blog
Why Your Website Isnāt Converting ā And How We Fix It Traffic means nothing without action. If your website isnāt turning visitors into leads or customers, hereās what could be going wrong: ā Confusing user experience ā Weak calls-to-action ā Slow load times ā Poor...
by Jan Buencamino | Jun 26, 2025 | Blog
Is your marketing strategy still workingāor just running on autopilot? If you’re seeing a dip in ROI, noticing less engagement, or struggling to keep up with market changes, it might be time to pivot. Adapting your strategy isn’t a setbackāitās a smart...
