Shane Hackett

Did You Know? Landing pages that feature video can increase conversions by up to 86%. Why it works: 🔹 Video builds trust faster than text 🔹 Explains your offer clearly and quickly 🔹 Keeps visitors engaged long enough to take action In a world of short attention spans, video gives your brand the edge. Whether […]

Stop Sounding Like Everyone Else – B2B Brand Voice Tips If your messaging feels like it could belong to anyone… it’s time to rethink your voice. Here’s how to stand out in a sea of sameness: 🔹 Drop the corporate jargon – Clarity beats complexity 🔹 Lead with personality – Be bold, be human, be […]

When to Pivot Your Marketing Strategy – 3 Red Flags If your campaigns are running—but results are stalling—it might be time to shift gears. Watch for these signs: 🚩 Engagement is dropping, even with consistent posting 🚩 Ad spend is up, but conversions are down 🚩 Your audience or offer has evolved, but your messaging […]

LinkedIn Ads vs. Google Ads for B2B When it comes to B2B lead generation, LinkedIn Ads shine for precise targeting—job titles, industries, and decision-makers. You’re paying for access to a niche, professional audience. Google Ads, on the other hand, win on intent. People are actively searching for solutions, but targeting can be broader—making conversion quality […]

Vanity metrics look good on paper—likes, followers, impressions. 📈 Value metrics drive growth—conversions, customer lifetime value, ROI. It’s time to stop chasing surface-level stats and start measuring what actually moves the needle. 💡 Focus on metrics that tell you if your marketing is making money, not just noise. #MarketingStrategy #ValueOverVanity #DataDriven #DigitalMarketing #BusinessGrowth #ContentThatConverts

The average person sees 10,000+ ads a day. Most get ignored. Scrolled past. Forgotten. So how do we make sure yours stands out? ✅ Be relevant — Speak to the right audience ✅ Lead with value — Solve a real problem ✅ Nail the timing — Meet them in the moment ✅ Don’t look like […]

Struggling to get results from your ads? Whether you’re targeting businesses or consumers, the core issues are often the same. The 3 most common ad mistakes we see are: unclear offers that confuse rather than convert, trying to reach everyone instead of a defined audience, and weak creative that fails to grab attention. If your […]

The 80/20 Rule in Advertising: How We Use It to Drive Client Growth The Pareto Principle isn’t just theory—it’s a game plan. The 80/20 rule says 80% of your results come from 20% of your efforts—and in advertising, that couldn’t be more true. Here’s how we use it: ✅ Identify top-performing channels ✅ Double down […]

Why Your Website Isn’t Converting — And How We Fix It Traffic means nothing without action. If your website isn’t turning visitors into leads or customers, here’s what could be going wrong: ❌ Confusing user experience ❌ Weak calls-to-action ❌ Slow load times ❌ Poor mobile optimization ❌ Messaging that misses the mark At MarketLeverage, […]

Is your marketing strategy still working—or just running on autopilot? If you’re seeing a dip in ROI, noticing less engagement, or struggling to keep up with market changes, it might be time to pivot. Adapting your strategy isn’t a setback—it’s a smart move that keeps your brand relevant, competitive, and aligned with your goals. Know […]