In marketing, more data isn’t always better.
In marketing, more data isn’t always better. Sometimes the smartest thing we can do is decide which KPIs not to track. Why? Because not every number tells the full story. For example:…
ArchiveNovember 7, 2025 November 7, 2025 November 6, 2025 November 5, 2025 November 5, 2025 November 4, 2025 November 3, 2025 November 2, 2025 November 1, 2025 October 31, 2025
Shane Hackett
Vatom and Hilton Family Office Host Private Investor Evening
Vatom and Hilton Family Office Host Private Investor Evening with J. Bradley Hilton and Tom Szabo An Exclusive Gathering Showcasing the Future of Digital Ownership and Next-Generation Brand Engagement https://postly.click/oVXU #PrivateInvesting #WealthManagement…
Tracking brand awareness isn’t just about direct conversions
Tracking brand awareness isn’t just about direct conversions. 📊 Even if someone doesn’t click “Buy Now,” your brand may still be winning mindshare. Here’s how to measure awareness: ✅ Social Reach &…
What Would Happen If You Paused All Your Ads for 2 Weeks?
What Would Happen If You Paused All Your Ads for 2 Weeks? Would sales drop? Would organic traffic carry the weight? Would your brand momentum stall—or would nothing happen at all? 💡…
Slow Season: Myths vs. Strategy
MYTH: “It’s the slow season — time to cut back on marketing.” STRATEGY: Smart brands double down when others go quiet. Use the downtime to: 🔹Refine your messaging 🔹Test new offers 🔹Strengthen…
The word “free” boosts conversions — but only in the right context.
The word “free” boosts conversions — but only in the right context. ✅ Free shipping ✅ Free trial ✅ Buy one, get one free Why do these work? Because they reduce friction…
Measure Awareness More Meaningfully
Brand awareness doesn’t always show up as direct conversions — but that doesn’t mean it isn’t working. Here are a few ways to measure awareness more meaningfully: • Reach & Impressions –…
Why We Start Every Campaign With a ‘Worst Case Scenario’ Exercise
Why We Start Every Campaign With a ‘Worst Case Scenario’ Exercise Great marketing isn’t just about ideas—it’s about resilience. Before we launch any campaign, we pressure-test it by asking: What if things…
Visual Storytelling
Did You Know? People remember 65% of visual content—but only 10% of text after 3 days. That’s the power of visual storytelling. Infographics, videos, diagrams—they don’t just look good, they stick. 📊…
Why the Order Matters More Than You Think
Messaging First, Targeting Second — Why the Order Matters More Than You Think Most marketers obsess over targeting. But if your message doesn’t resonate, it doesn’t matter who sees it. 🎯 Great…