by Jan Buencamino | Jul 26, 2025 | Blog
Stop Sounding Like Everyone Else – B2B Brand Voice Tips If your messaging feels like it could belong to anyone… it’s time to rethink your voice. Here’s how to stand out in a sea of sameness: 🔹 Drop the corporate jargon – Clarity beats complexity 🔹 Lead with...
by Jan Buencamino | Jul 24, 2025 | Blog
When to Pivot Your Marketing Strategy – 3 Red Flags If your campaigns are running—but results are stalling—it might be time to shift gears. Watch for these signs: 🚩 Engagement is dropping, even with consistent posting 🚩 Ad spend is up, but conversions are down 🚩 Your...
by Jan Buencamino | Jul 23, 2025 | Blog
LinkedIn Ads vs. Google Ads for B2B When it comes to B2B lead generation, LinkedIn Ads shine for precise targeting—job titles, industries, and decision-makers. You’re paying for access to a niche, professional audience. Google Ads, on the other hand, win on intent....
by Jan Buencamino | Jul 17, 2025 | Blog
Vanity metrics look good on paper—likes, followers, impressions. 📈 Value metrics drive growth—conversions, customer lifetime value, ROI. It’s time to stop chasing surface-level stats and start measuring what actually moves the needle. 💡 Focus on metrics that tell you...
by Jan Buencamino | Jul 12, 2025 | Blog
The average person sees 10,000+ ads a day. Most get ignored. Scrolled past. Forgotten. So how do we make sure yours stands out? ✅ Be relevant — Speak to the right audience ✅ Lead with value — Solve a real problem ✅ Nail the timing — Meet them in the moment ✅ Don’t...
by Jan Buencamino | Jul 3, 2025 | Blog
Struggling to get results from your ads? Whether you’re targeting businesses or consumers, the core issues are often the same. The 3 most common ad mistakes we see are: unclear offers that confuse rather than convert, trying to reach everyone instead of a...
