Great marketing doesn’t just drive revenue— it drives impact. At MarketLeverage, we believe brands have the power (and responsibility) to uplift the communities they serve. Whether it’s championing local nonprofits, supporting mission-driven founders, or creating campaigns that fuel real change, purpose isn’t a trend for us—it’s a strategy. Consumers are choosing brands that stand for […]
The Strategic Advantage of Outsourcing Your Marketing Running a business is tough—juggling product, service, operations and marketing? That’s a lot. 💡 Outsourcing your marketing can be a game-changer. Here’s why: ✅ Expertise on Demand – Access top-tier talent without hiring in-house. ✅ Cost-Effective – Save on salaries, tools & training. ✅ Fresh Perspective – External […]
Neuromarketing: The Science Behind Consumer Decisions 🛍️ Brands are tapping into neuroscience & psychology to craft ads that trigger emotional responses and influence purchasing decisions. Here’s how: 👀 Eye-Tracking & Visual Cues – Designing ads that guide consumer focus. 💡 Color Psychology – Using colors to evoke emotions & brand connections. 🎶 Sound & Sensory […]
Holiday Campaign Prep Starts Now The brands that win Q4 aren’t the ones who post the most—they’re the ones who plan the most. Before you launch a holiday promo, audit these essentials: ✓ Is your funnel leak-free? ✓ Do you have fresh creative (NOT recycled Black Friday graphics)? ✓ Are your offers aligned with actual […]
Honoring Those Who Served Today, we pause to honor the courage, sacrifice, and unwavering dedication of the men and women who have served in our Armed Forces. Your service protects the freedoms we enjoy every day—and for that, we’re deeply grateful. Thank you, veterans. #VeteransDay #HonorAndRespect #ThankYouVeterans #ServiceAndSacrifice
In marketing, more data isn’t always better. Sometimes the smartest thing we can do is decide which KPIs not to track. Why? Because not every number tells the full story. For example: • Likes can signal reach, but they don’t always translate into meaningful engagement. • Impressions show visibility, but without context, they don’t show […]
Vatom and Hilton Family Office Host Private Investor Evening with J. Bradley Hilton and Tom Szabo An Exclusive Gathering Showcasing the Future of Digital Ownership and Next-Generation Brand Engagement https://postly.click/oVXU #PrivateInvesting #WealthManagement #CapitalGrowth #AssetStrategy #InstitutionalInvesting #HiltonFamilyOffice #VatomInvestors #VATOM #HiltonWealth
Tracking brand awareness isn’t just about direct conversions. 📊 Even if someone doesn’t click “Buy Now,” your brand may still be winning mindshare. Here’s how to measure awareness: ✅ Social Reach & Impressions – Are more people seeing your content? ✅ Engagement Trends – Comments, shares, mentions, and saves show your message is sticking. ✅ […]
What Would Happen If You Paused All Your Ads for 2 Weeks? Would sales drop? Would organic traffic carry the weight? Would your brand momentum stall—or would nothing happen at all? 💡 If you’re not sure… that’s a problem. Ad dollars shouldn’t just keep things afloat—they should amplify what’s already working. If pausing ads tanks […]
MYTH: “It’s the slow season — time to cut back on marketing.” STRATEGY: Smart brands double down when others go quiet. Use the downtime to: 🔹Refine your messaging 🔹Test new offers 🔹Strengthen retargeting funnels 🔹Build your content library 🔹Deepen relationships with your audience When the market heats up again, the brands that stayed visible dominate […]