by Jan Buencamino | Nov 4, 2025 | Blog
The word “free” boosts conversions — but only in the right context. ✅ Free shipping ✅ Free trial ✅ Buy one, get one free Why do these work? Because they reduce friction and increase perceived value — without sounding like a gimmick. But outside these contexts? “Free”...
by Jan Buencamino | Nov 3, 2025 | Blog
Brand awareness doesn’t always show up as direct conversions — but that doesn’t mean it isn’t working. Here are a few ways to measure awareness more meaningfully: • Reach & Impressions – Are more people seeing your content over time? • Engagement Quality –...
by Jan Buencamino | Nov 2, 2025 | Blog
Why We Start Every Campaign With a ‘Worst Case Scenario’ Exercise Great marketing isn’t just about ideas—it’s about resilience. Before we launch any campaign, we pressure-test it by asking: What if things don’t go as planned? ✅ What happens if the budget...
by Jan Buencamino | Nov 1, 2025 | Blog
Did You Know? People remember 65% of visual content—but only 10% of text after 3 days. That’s the power of visual storytelling. Infographics, videos, diagrams—they don’t just look good, they stick. 📊 If your message isn’t visual, it’s probably forgettable. 🧠 Want...
by Jan Buencamino | Oct 31, 2025 | Blog
Messaging First, Targeting Second — Why the Order Matters More Than You Think Most marketers obsess over targeting. But if your message doesn’t resonate, it doesn’t matter who sees it. 🎯 Great targeting with weak messaging = wasted budget. 📢 Great messaging with...
