Shane Hackett

Holiday slowdown? Not for brands that keep showing up.

Holiday slowdown? Not for brands that keep showing up. Running ads during the holidays builds momentum, warms your pipeline, and positions you ahead of Q1. Visibility today = conversions tomorrow. #MarketingStrategy #DigitalAdvertising #HolidayMarketing #AdStrategy #MarketingTips #MarketLeverage #DemandGeneration #BrandVisibility #GrowthMarketing #B2BMarketing #MarketingInsights

Email marketing drives 35% of all Black Friday revenue

Did You Know? Email marketing drives 35% of all Black Friday revenue — more than any other channel. If you’re not nurturing your list… you’re leaving money on the table. #MarketingFacts #DigitalMarketing #EmailMarketing #BlackFridayMarketing #EcommerceTips #MarketingStrategy #MarketLeverage #ConversionMarketing #DidYouKnow #B2BMarketing #MarketingInsights

Great marketing doesn’t just drive revenue— it drives impact.

Great marketing doesn’t just drive revenue— it drives impact. At MarketLeverage, we believe brands have the power (and responsibility) to uplift the communities they serve. Whether it’s championing local nonprofits, supporting mission-driven founders, or creating campaigns that fuel real change, purpose isn’t a trend for us—it’s a strategy. Consumers are choosing brands that stand for […]

The Strategic Advantage of Outsourcing Your Marketing

The Strategic Advantage of Outsourcing Your Marketing Running a business is tough—juggling product, service, operations and marketing? That’s a lot. 💡 Outsourcing your marketing can be a game-changer. Here’s why: ✅ Expertise on Demand – Access top-tier talent without hiring in-house. ✅ Cost-Effective – Save on salaries, tools & training. ✅ Fresh Perspective – External […]

Neuromarketing: The Science Behind Consumer Decisions 🛍️

Neuromarketing: The Science Behind Consumer Decisions 🛍️ Brands are tapping into neuroscience & psychology to craft ads that trigger emotional responses and influence purchasing decisions. Here’s how: 👀 Eye-Tracking & Visual Cues – Designing ads that guide consumer focus. 💡 Color Psychology – Using colors to evoke emotions & brand connections. 🎶 Sound & Sensory […]

Holiday Campaign Prep Starts Now

Holiday Campaign Prep Starts Now The brands that win Q4 aren’t the ones who post the most—they’re the ones who plan the most. Before you launch a holiday promo, audit these essentials: ✓ Is your funnel leak-free? ✓ Do you have fresh creative (NOT recycled Black Friday graphics)? ✓ Are your offers aligned with actual […]

Honoring Those Who Served

Honoring Those Who Served Today, we pause to honor the courage, sacrifice, and unwavering dedication of the men and women who have served in our Armed Forces. Your service protects the freedoms we enjoy every day—and for that, we’re deeply grateful. Thank you, veterans. #VeteransDay #HonorAndRespect #ThankYouVeterans #ServiceAndSacrifice

In marketing, more data isn’t always better.

In marketing, more data isn’t always better. Sometimes the smartest thing we can do is decide which KPIs not to track. Why? Because not every number tells the full story. For example: • Likes can signal reach, but they don’t always translate into meaningful engagement. • Impressions show visibility, but without context, they don’t show […]

Vatom and Hilton Family Office Host Private Investor Evening

Vatom and Hilton Family Office Host Private Investor Evening with J. Bradley Hilton and Tom Szabo An Exclusive Gathering Showcasing the Future of Digital Ownership and Next-Generation Brand Engagement https://postly.click/oVXU #PrivateInvesting #WealthManagement #CapitalGrowth #AssetStrategy #InstitutionalInvesting #HiltonFamilyOffice #VatomInvestors #VATOM #HiltonWealth

Tracking brand awareness isn’t just about direct conversions

Tracking brand awareness isn’t just about direct conversions. 📊 Even if someone doesn’t click “Buy Now,” your brand may still be winning mindshare. Here’s how to measure awareness: ✅ Social Reach & Impressions – Are more people seeing your content? ✅ Engagement Trends – Comments, shares, mentions, and saves show your message is sticking. ✅ […]