MYTH: “It’s the slow season — time to cut back on marketing.”
STRATEGY: Smart brands double down when others go quiet.
Use the downtime to:
🔹Refine your messaging
🔹Test new offers
🔹Strengthen retargeting funnels
🔹Build your content library
🔹Deepen relationships with your audience
When the market heats up again, the brands that stayed visible dominate the conversation.
💡 Remember: Visibility now = momentum later.
Don’t pause your growth — pivot your strategy.
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