by Jan Buencamino | Nov 15, 2025 | Blog
Holiday Campaign Prep Starts Now The brands that win Q4 aren’t the ones who post the most—they’re the ones who plan the most. Before you launch a holiday promo, audit these essentials: ✓ Is your funnel leak-free? ✓ Do you have fresh creative (NOT recycled Black Friday...
by Jan Buencamino | Nov 11, 2025 | Blog
Honoring Those Who Served Today, we pause to honor the courage, sacrifice, and unwavering dedication of the men and women who have served in our Armed Forces. Your service protects the freedoms we enjoy every day—and for that, we’re deeply grateful. Thank you,...
by Jan Buencamino | Nov 7, 2025 | Blog
In marketing, more data isn’t always better. Sometimes the smartest thing we can do is decide which KPIs not to track. Why? Because not every number tells the full story. For example: • Likes can signal reach, but they don’t always translate into meaningful...
by Jan Buencamino | Nov 7, 2025 | Blog
Vatom and Hilton Family Office Host Private Investor Evening with J. Bradley Hilton and Tom Szabo An Exclusive Gathering Showcasing the Future of Digital Ownership and Next-Generation Brand Engagement https://postly.click/oVXU #PrivateInvesting #WealthManagement...
by Jan Buencamino | Nov 6, 2025 | Blog
Tracking brand awareness isn’t just about direct conversions. 📊 Even if someone doesn’t click “Buy Now,” your brand may still be winning mindshare. Here’s how to measure awareness: ✅ Social Reach & Impressions – Are more people seeing your content? ✅ Engagement...
by Jan Buencamino | Nov 5, 2025 | Blog
What Would Happen If You Paused All Your Ads for 2 Weeks? Would sales drop? Would organic traffic carry the weight? Would your brand momentum stall—or would nothing happen at all? 💡 If you’re not sure… that’s a problem. Ad dollars shouldn’t just keep things...
by Jan Buencamino | Nov 5, 2025 | Blog
MYTH: “It’s the slow season — time to cut back on marketing.” STRATEGY: Smart brands double down when others go quiet. Use the downtime to: 🔹Refine your messaging 🔹Test new offers 🔹Strengthen retargeting funnels 🔹Build your content library 🔹Deepen relationships with...
by Jan Buencamino | Nov 4, 2025 | Blog
The word “free” boosts conversions — but only in the right context. ✅ Free shipping ✅ Free trial ✅ Buy one, get one free Why do these work? Because they reduce friction and increase perceived value — without sounding like a gimmick. But outside these contexts? “Free”...
by Jan Buencamino | Nov 3, 2025 | Blog
Brand awareness doesn’t always show up as direct conversions — but that doesn’t mean it isn’t working. Here are a few ways to measure awareness more meaningfully: • Reach & Impressions – Are more people seeing your content over time? • Engagement Quality –...
by Jan Buencamino | Nov 2, 2025 | Blog
Why We Start Every Campaign With a ‘Worst Case Scenario’ Exercise Great marketing isn’t just about ideas—it’s about resilience. Before we launch any campaign, we pressure-test it by asking: What if things don’t go as planned? ✅ What happens if the budget...
